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<rss version="2.0"><channel><title>WEBINK Insights</title><link>https://www.webink.agency/insights/</link><description>Practical notes on SEO, AI search, paid media and hotel direct bookings.</description><language>en-za</language>
<item><title>What is AEO? Answer engine optimisation (GEO) explained</title><link>https://www.webink.agency/insights/what-is-aeo/</link><guid>https://www.webink.agency/insights/what-is-aeo/</guid><pubDate>Wed, 30 Sep 2026 06:00:00 GMT</pubDate><description>AEO (answer engine optimisation), also called GEO: how ChatGPT, Gemini, Perplexity and AI Overviews choose sources, and what to fix first on your site.</description></item>
<item><title>Why AI Hasn’t Made Marketing Cheaper</title><link>https://www.webink.agency/insights/ai-hasnt-made-marketing-cheaper/</link><guid>https://www.webink.agency/insights/ai-hasnt-made-marketing-cheaper/</guid><pubDate>Wed, 30 Sep 2026 06:00:00 GMT</pubDate><description>AI made content cheap for everyone at once. Competitors launch sooner and look premium, so standing out costs more, not less. What to do about it.</description></item>
<item><title>OTA commission in South Africa: the real cost</title><link>https://www.webink.agency/insights/ota-commission-south-africa/</link><guid>https://www.webink.agency/insights/ota-commission-south-africa/</guid><pubDate>Wed, 30 Sep 2026 06:00:00 GMT</pubDate><description>What OTA commission really costs a South African hotel, and the four-move plan we use to shift bookings direct without starving occupancy. With a calculator.</description></item>
<item><title>Website migration without losing rankings</title><link>https://www.webink.agency/insights/website-migration-without-losing-rankings/</link><guid>https://www.webink.agency/insights/website-migration-without-losing-rankings/</guid><pubDate>Wed, 30 Sep 2026 06:00:00 GMT</pubDate><description>A practical checklist for rebuilding or migrating your site without losing Google rankings: URL inventory, 301 map, staging hygiene, launch QA and monitoring.</description></item>
</channel></rss>
