12 MONTHS OF SEO : THE COMPOUND EFFECT

The Client

South Africans deserve more from the finance industry.

At Future Forex they pride themselves on delivering streamlined service with a personal touch and total transparency.
Try them out to experience the most outstanding forex and arbitrage services on the market.

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The Challenge

This market is competitive and easy for search engines to misunderstand. The big job was making it obvious what Future Forex offers (and who it’s for), while strengthening trust signals so rankings don’t just spike… they stick.

Objectives (what success looked like)

• Grow page-one keyword coverage for high-value terms
• Improve authority (so Future Forex can rank more competitively)
• Increase organic visibility and traffic sustainably
• Identify early AI visibility opportunities without losing focus on revenue-driving search

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What We Did (WEBINK approach)

1) Clarity first: make Google stop guessing

We structured content so search engines can clearly distinguish between key service themes (business vs personal services), reducing confusion and improving relevance.

2) Velocity with discipline

New pages were submitted for indexing and tracked across “live vs unknown,” keeping momentum while preventing orphaned work.

3) Trust & hygiene: remove junk signals

Ongoing backlink clean-up and disavows were used to protect performance from spam signals.

4) AI visibility (kept realistic)

We tracked and validated early AI mentions/citations, but treated them as an emerging layer, not the primary commercial lever.

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Results (the proof)

Page-one growth

• 45 keywords on page 1
• Continued momentum with new entries reported during the year

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Authority & backlinks

• Domain Rating improved by 16 points to 27
• 127 new referring domains and ~1,400 new backlinks detected
• Spam signals actively removed via disavows (multiple batches)

Organic growth (measured)

• 4,220% increase in organic clicks (like-for-like window)
• 11,900% increase in impressions (visibility expansion)
• Note: reporting window was constrained by available history (from 6 Aug 2024 onward) to keep comparisons fair.

AI visibility

• New AI citations/mentions were achieved and tracked, with a plan to deepen measurement as tooling becomes commercially viable.

Standout keyword wins (examples)

A sample of page-one leaders from the summary report includes:

• “future forex” (position 1)
• “future forex arbitrage” (position 1)
• “forex south africa” (position 1)
• “crypto arbitrage” (position 1)

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