Hospitality
Stop rentingyour ownguests.
Our hotel direct bookings strategy moves revenue off OTA commission and onto your own booking engine — built on paid media, conversion work and tracking tied to booked revenue.
- Official Google Partner
- ★ 5.0 on Google · 19 reviews
- Senior team in Johannesburg
- Proprietary strategy, clients only
- R10.55M
- Direct-booking revenue, 2025
- +40.7%
- Q1 direct revenue, year on year
- 76%
- Of bookings direct, not OTA
Your guests.Your margin.
Your free 30-minute consultation
What we’ll cover.
What OTAs cost you each year, in rands
Where your brand searches leak to OTAs
A booking-path check for lost reservations
A 90-day plan to shift your mix direct
Results, not adjectives.
What’s included
Everything a directchannel needs.
The strategy itself is proprietary and shared with clients only — here’s what it covers.
- Direct-bookings review
- Paid search & brand defence
- Paid social & remarketing
- Booking-journey CRO
- Revenue tracking
- Direct-mix reporting
Your business
The WEBINK 90-day method
- 01ConvergeDiscovery & diagnostic
Your goals, data, site, channels and competitors — gathered, audited and organised in one place.
- 02Focus90-day plan
Senior strategists turn it into one plan: the channels, the budget and the numbers we’ll be judged on.
- 03ScaleBuild, measure, tune
Launched across your channels, measured to revenue and tuned every week.
ResultsBookings, leads, users, revenue.
Direct-booking revenue by quarter, 2025
Client-reported. Total R10.55M.
Questions.
What is a hotel direct bookings strategy?
It’s a plan to win more bookings through your own website and booking engine instead of OTAs. Ours is proprietary — refined on real properties and shared with clients once we work together. For one five-star Johannesburg hotel it delivered R10.55M in direct revenue in 2025.
How much does it cost?
Fees are scoped after a free 30-minute consultation. What drives cost: the number of properties and markets, your media budget, the state of your tracking and booking engine, and how much conversion work is needed. You’ll get a clear proposal with no obligation. To size the prize first, use our OTA commission calculator.
How quickly will we see more direct bookings?
Tracking fixes and brand-defence campaigns can move numbers within weeks, but the real shift in your direct mix builds over months and seasons. We work to a 90-day plan and report monthly on direct revenue and direct versus OTA share. We won’t promise a figure before we’ve seen your data.
Should we stop using OTAs altogether?
Usually not. OTAs can still fill need periods and reach guests who don’t know you yet. The aim is to stop paying commission on guests who were already looking for you. Our five-star hotel client reached 76% of bookings direct while still using third-party channels.
Does this work for smaller properties?
Yes. For an apartment-hotel we took over acquisition and built a lean, high-efficiency Google Ads engine with a reported 16.8× blended ROAS. The same strategy scales down: fewer campaigns, tighter budgets and the same focus on confirmed revenue. We’ll size it to your property, budget and booking engine after a free 30-minute consultation.
Why choose a hotel marketing agency in Johannesburg?
We’re a senior, deliberately small team in Melville, Johannesburg, and an official Google Partner. Direct Bookings is our proven, proprietary hospitality strategy, and our hospitality clients include The Astro Spa and The Max. The people who scope your review are the people who run your account.
Take your guestsback from the OTAs.
Tell us about your property and your current channel mix. We’ll come back within one business day with an honest read on how much revenue you could move direct.
Direct-bookings consultation