iGaming
Players whodeposit.
Our proprietary strategy for licensed sportsbooks and gaming operators: acquisition measured to first-time depositors, not clicks — run within platform gambling policies and your licence conditions.
- Official Google Partner
- ★ 5.0 on Google · 19 reviews
- Senior team in Johannesburg
- Proprietary strategy, clients only
- R500M+
- Generated online for our clients since 2022
- 18+
- Age-gated, responsible-gambling messaging
- Official Google Partner
Players,not clicks.
Your free 30-minute consultation
What we’ll cover.
Cost per first-time depositor, by channel
A compliance check of your ads and landing pages
Tracking: are deposits attributed correctly?
A 90-day acquisition plan
What’s included
Acquisition builtfor regulated play.
The strategy itself is proprietary and shared with clients only — here’s what it covers.
- Compliant paid search & social
- SEO & AEO for sportsbooks
- Fixture & event-led campaigns
- Tracking to first deposit
- Retention & CRM journeys
- Responsible-gambling safeguards
Your business
The WEBINK 90-day method
- 01ConvergeDiscovery & diagnostic
Your goals, data, site, channels and competitors — gathered, audited and organised in one place.
- 02Focus90-day plan
Senior strategists turn it into one plan: the channels, the budget and the numbers we’ll be judged on.
- 03ScaleBuild, measure, tune
Launched across your channels, measured to revenue and tuned every week.
ResultsBookings, leads, users, revenue.
Questions.
Can you advertise gambling on Google and Meta in South Africa?
Only for licensed operators, and only within each platform’s gambling policy: Google requires gambling advertisers to be certified, and Meta requires prior written permission for real-money gambling ads. We work within those rules and your licensing board’s advertising conditions.
Do you work with unlicensed operators?
No. We only work with operators licensed for the markets they advertise in.
What do you optimise to?
First-time depositors and the value of the players you acquire — not clicks or registrations. Tracking from ad to first deposit comes first, so budget follows real players.
How much does iGaming marketing cost?
Our fee is scoped after a free 30-minute consultation, based on your markets, channels and media budget. You get a clear proposal with no obligation.
Do you guarantee player numbers?
No. We commit to compliant campaigns, honest tracking and weekly optimisation, reported against first-time depositors so you can judge the work on outcomes.
More players.Fully compliant.
Tell us about your licence, markets and current acquisition. We’ll reply within one business day with an honest read on where your spend is leaking.
Player-acquisition consultation