Paid Media & Strategy
Spend thatearns its keep.
We run Google, Meta, LinkedIn and TikTok campaigns built for ROAS — or consult on paid media strategy while your own team runs the ads.
- Official Google Partner
- ★ 5.0 on Google · 19 reviews
- Senior team in Johannesburg
- 20×
- Online ROAS, Fortune 500 e-commerce subsidiary
- 16.8×
- Reported blended ROAS, apartment-hotel takeover
- 3.8K → 301K
- Paid impressions, niche US category
Every randaccounted for.
Your free 30-minute consultation
What we’ll cover.
Where your budget is leaking: search terms, placements and audiences
A tracking check — are your conversions real leads or noise?
Three quick wins you can action this week
A 90-day plan with budget split by channel
Results, not adjectives.
What we report on
Judged on revenue,not clicks.
Every report leads with the three numbers that decide whether your ads are working, checked against your own sales data, not just what the ad platforms report.
Monthly report · example
- CPACost per acquisition
- R300
- ROASReturn on ad spend
- R6.40
- RevenueRevenue from paid media
- R1.2M
What it costs to win one new customer or qualified lead.
Revenue back for every R1 you spend on ads.
Sales and bookings your ads produced, confirmed in your sales data or booking engine.
Illustrative numbers. Yours depend on your margins, market and spend. If a number isn’t making you money, we change the plan, not the report.
What’s included
One team acrossevery paid channel.
- Paid media strategy consulting
- Paid-media audit
- Tracking & attribution
- Google Ads
- Meta, LinkedIn & TikTok
- Creative testing & CRO
Your business
The WEBINK 90-day method
- 01ConvergeDiscovery & diagnostic
Your goals, data, site, channels and competitors — gathered, audited and organised in one place.
- 02Focus90-day plan
Senior strategists turn it into one plan: the channels, the budget and the numbers we’ll be judged on.
- 03ScaleBuild, measure, tune
Launched across your channels, measured to revenue and tuned every week.
ResultsBookings, leads, users, revenue.
Questions.
Do you offer paid media strategy consulting?
Yes. If you have an in-house team or another partner running the ads, we consult on the strategy: channel mix, budget allocation, account structure, tracking and measurement, and a testing plan. You keep the execution; we help you make the right calls and check the numbers.
How much does a Google Ads agency in South Africa cost?
It depends on the channels, markets and volume of creative and landing-page work involved, plus how much tracking needs fixing first. We scope it after a free 30-minute consultation, so you get a number based on your account rather than a package. The enquiry form asks for an indicative monthly budget, from under R15 000 to R60 000+, so the first conversation is realistic.
How quickly will we see results from paid media?
Paid traffic starts the day campaigns go live, but useful results take longer. We spend the first weeks on instrumenting and validating tracking, because scaling on bad data just buys more bad data. Once conversions line up with real leads, we scale and iterate weekly. We’ll give you a realistic timeline for your account after the audit.
Do you guarantee a return on ad spend?
No. Nobody controls the auctions, and anyone promising a fixed ROAS is guessing. What we commit to is clean tracking, disciplined spend and weekly optimisation, reported against revenue and cost per real lead. For context, an apartment-hotel account we took over reported a 16.8× blended ROAS, but every market and margin is different.
Which platforms do you run?
Google Ads (we’re an Official Google Partner), Meta, LinkedIn and TikTok. We recommend channels based on where your buyers are and what your tracking can prove, not on running everything at once. For a niche US medical-equipment brand, Vivolta, we grew paid impressions from 3.8K to 301K and conversions eightfold while lowering CPC from €1.88 to €1.64.
What do you need from us to get started?
Admin or read access to your ad accounts and analytics, a clear view of what a good lead or sale looks like, and someone in sales who can tell us which leads were real. That feedback loop is what lets us optimise to revenue. We handle the tracking set-up, campaign build and landing-page recommendations.
Do you only work with Johannesburg businesses?
No. We’re a paid media agency based in Melville, Johannesburg, and run campaigns across South Africa, Africa and international markets, including multi-market, multi-language campaigns across Africa for atingi and US search for Vivolta. Wherever you are, you deal directly with the senior people doing the work, and we reply to every enquiry within one business day.
Make every randprove itself.
Tell us your channels, spend and goals. We’ll reply within one business day with an honest read on where your budget is leaking and what we’d fix first.
Paid-media consultation