Vivolta.
A medical electrospinning scale-up selling CDMO services and equipment into the US market. The job: make a niche, technical offer findable, on a domain that carried someone else’s history.
- Year
- 2025
- Role
- SEO & paid media
- Paid conversions, 1 to 8
- 8×
- Paid impressions, from 3.8K
- 301K
- Organic impressions, from 28.3K
- 50.3K
- Average position, from 14.8
- 10.6
Client-reported. SEO: six months compared with the prior six. Paid: July baseline compared with the final 60 days.
A borrowedname.
The domain carried legacy baggage from a French TV show with the same name. Search engines had the wrong idea about the site, and US buyers needed pages written for their market.
Clean up,then scale.
- Clear the baggage
- Build the hub
- Speak to the US
- Scale paid with discipline
Found, andchosen.
- “electrospinning machines” moved from position 89.4 to 42.9
- Paid impressions 3.8K → 301K; conversions 1 → 8
- CPC down from €1.88 to €1.64
- Top-of-page rate 73.45%, impression share 13.18%, absolute top rate +16.6%
More work.
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